In an overcrowded digital business landscape with thousands of products, apps, and service providers competing against one another, the concept of build it and they will come is a fallacy. In reality, digital marketing is the differentiator that can make your product stand out among its competitors.
Unfortunately, marketing is not always the top priority for startups instead, the focus often lies on manufacturing or creating the product, speaking to customers, fixing bugs, and securing funding from investors.
But eventually, as the product moves from incubation to the acceleration phase, it becomes crucial to hire a digital marketer for your startup. It can be the initial step towards expanding your customer base, building awareness about your product, and creating a brand identity.
However, crafting a strategic marketing strategy can help startups unlock a multitude of benefits, including brand awareness, heightened advertising effectiveness, and return on investment.
So, if you want to Hire a Senior Digital Marketer for your business, this blog is for you. In this blog, we’ll explain why your startup needs a marketer and how to hire the right one by following a few key steps.
So, let’s get started!
Why Marketing is Crucial for Your Startup?
Before hiring your first digital marketer, it is critical to understand what can it do for your business. Apart from saving your time to focus on other core business tasks, hiring senior marketing professionals can mean building a successful marketing strategy or scaling an already existing one.
Here is why you need to hire Experienced Digital Marketing Professionals for your startup;
Helps Positioning your Products and Services
Marketing involves a lot of testing and iteration. It can yield valuable insights that help position your products, make informed product decisions, and determine your target customers.
Drive Sales Revenue and Attract New Customers
Digital marketing is a great tool to build awareness of your products and services that eventually drive sales and bring you loyal customers.
Build Customer Loyalty and Brand Affinity
Whether it is by posting on LinkedIn, sending out a marketing email, or engaging with customers, digital marketing helps you build a strong relationship with your customers one touch-point at a time.
How to Hire the Right Senior Digital Marketer for Your Startup?
With a variety of valuable options to choose from, it’s difficult to determine which marketing pro you need. Therefore, we have enlisted a few key steps that will help narrow down your options, and choose the right person for your startup.
Assess the Stage of Your Business
Different forms of marketing can be effective at different stages of your startup. For instance, if you’re an early-stage company that is still struggling to find product-market fit, hiring a brand marketer who runs costly campaigns is not a winning strategy for your marketing efforts. Similarly, spending money on paid advertising is ineffective if you still haven’t honed in on your target market.
Set your Marketing Budget
All types of marketing have their costs, but some forms of digital marketing can be more costly than others. For instance, performance marketing requires time, an upfront budget to bid on ads, and iteration to generate a positive ROI.
While brand marketers can have low-cost viral campaigns. Therefore, it is critical to decide whether it’s best to opt for a freelancer charging hourly rates on a project basis or a full-time hire on a salary basis depending on how much you’re willing to invest in your marketing efforts.
Get Clear on Your Marketing Aims
It is critical to align your digital marketing plans with your product intentions and company goals. The key is to go beyond the vague goal of growth and get more particular about what digital marketing skills you want your first marketing hire to have to accomplish those goals.
Write a Clear Marketing Job Description
Create an accurate and precise job description by taking the time to understand the type of digital marketer your startup needs. Provide sufficient information about your company and the role and responsibilities of the candidate so they can make informed decisions.
Seek Employee Referrals
Employee referrals are useful as they can serve as an early advocate for the company. Consider incentivizing your employees for referrals with a bonus to find your first digital marketer. Talk with your existing team members to see if they have any special recommendations—from talented members of their professional networks to previous colleagues.
After shortlisting the candidates, start the screening and interviewing phase. Take time to dig into a candidate’s previous experience, background, and future aspirations to assess if their experience and marketing skill set are a match.
Consider Test Projects
One of the best ways to test a candidate’s capabilities is to put their expertise and knowledge to the test. Test projects and take-home assignments are a common part of hiring processes that give you a clear picture of how a candidate deals with marketing challenges.
Once you’ve selected the right candidate, extend an offer and make them a part of your team.
In conclusion, Digital Marketing Recruitment is crucial for the success of any business in today’s marketplace. Therefore, if you want your business to have a loyal customer base, brand identity, and be successful, this is your sign to Hire a Digital Marketing Expert from Hireadev.
We, at Hireadev are one of the best global IT recruitment companies offering the most high-end talent to our clients. So, what are you waiting for? Reach out to us for more information and get ready to take your business to the new heights of success with our digital marketing team!