The numerous benefits of outsourcing are making it a norm for most businesses. According to Clutch, 83% of businesses were planning to increase or maintain their spending on outsourced services in January 2023. Moreover, 2019 data suggests that over a third (37%) of small businesses are outsourcing at least one of their operation, and over half of them plan to do so.
However, outsourcing creative services can be one of the best business decisions you can make for your business. Graphic design is one such creative service that is an integral part of almost every digital business. From marketing design to branding, professional visual elements help you build a robust brand image for your business while advertising it across all digital channels.
So, if you want to hire a graphic designer to make your business have a strong online presence, this blog is for you. In this blog, we will be taking you through a comprehensive guide on how to hire or outsource a graphic designer and why you should prefer outsourcing your graphic designer.
Why Outsourcing a Graphic Designer is a Great Idea?
Hiring a full-time in-house graphic designer can sound like an investment but administrative costs and regular salaries are a major expense. Moreover, if you don’t have regular design work, hiring an in-house designer simply doesn’t make sense. Rather, hiring remote Graphic Designers is a great idea as it will allow you to hire them depending on your needs while saving costs.
These are the top reasons for outsourcing, according to Deloitte’s 2022 outsourcing survey;
- Costs reduction (57%)
- Access to specific skills (49%)
- Flexibility (51%)
In short, Graphic Design Project Outsourcing can help you reduce costs, access a global talent pool, and be flexible.
How to hire or Outsource a Graphic Designer in 6 steps?
If you’re struggling with Hiring Graphic Designers for your firm, we’ve broken it down into six simple steps.
1. Define Your Design Needs
To find the right outsourcing agency or person to fit the job, it is critical to define your graphic design services properly. Graphic designing is a multifaceted field, and a designer is often specialized in only a few. Therefore, it is crucial to identify what services you require from your designer. However, these are some of the most common graphic design services:
- Logo and branding design
- Social media graphics
- Advertisement Design
- Website design
- Graphic illustrations
- Print collateral (flyers, brochures, business cards, etc.)
2. Set a Budget
Once you decide on the type of services that you require from your designers, it’s time to set a budget. To set a realistic budget, you must understand the market dynamics for the position and find a balance between them and how much you can afford to spend on graphic design. It will help you navigate the right path and choose the right outsourcing partner for your company,
3. Find Outsourcing Agencies
With your budget and design needs specified, it’s time to look for a perfect match. You can rely on an organic Google search to find out some top-rated outsourcing agencies.
However, this option might be risky and time-consuming as many new unprofessional agencies might also have profiles on high ranks, Therefore, one of the best options is to find the right agency through word-of-mouth.
Ask around your friends and colleagues because it’s always better to work with someone who has a good reputation.
4. Vett Their Work
Vetting an agency’s work is a crucial step in ensuring that they are the right fit for your business. Moreover, it is critical to request the agency to show you some of the designer’s work. So, you can assess their portfolio to see the quality of their work and how they are good at what they do.
Moreover, it will also give you a clear picture of what you can expect from them and what type of quality you are getting.
5. Establish a Management Style
Most businesses often overlook this step because they leave everything to the outsourcing agency. However, it is crucial to ensure that the agency is performing its task rightly by acquiring routine reporting by the designers and keeping a check and follow up on their work.
There is more to managing a team of designers than sending your design brief and hoping for the best. You need to keep a check on how much time the designers spend on their tasks and if their work is being monitored and reviewed properly.
Lastly, it is critical to evaluate the work done by the outsourcing agency and stay involved throughout the process to ensure high-quality results. Therefore, setting up a quality assurance process is highly recommended.
In conclusion, hiring Remote Designers can help you cut down costs, increase productivity, improve employee retention, and maintain a flexible working environment for your employees.
So, if you want to outsource your graphic designers, we at Hireadev can help. We are known for our top-notch services, excellent team, and affordable packages. So, what is the wait for? Reach out to us if you want skilled and experienced professionals who can take your brand’s online presence to the next level.