Did you know there were 4.95 billion users across social media platforms, in October 2023? Most of these users spend an average of 2.5 hours every day on social. This highlights the urgency and need for brands and businesses to be present on various social media channels to cater to these users and convert them into paying customers.
This increased need role of social media in the growth of businesses has triggered a high demand for social media managers. With the right social media marketing strategy and execution, businesses can unlock endless to establish a direct relationship with their customers and build their strategic narrative.
Therefore, brands must get their social media marketing right but how do they do it correctly? By hiring the right social media manager to manage all efforts.
However, if you’re an aspiring social media project manager but aren’t sure where to start, this blog is for you. In this blog, we will help you discover the essential social media manager skills to acquire for a successful career in social media management.
So, let’s get into it!
Skills for Social Media Management
Research
Social media managers are required to stay updated with the ever-changing world of social and Digital Marketing. This includes analytics tools, new measurements, industry trends, and competitor tracking.
Moreover, researching audiences for brand experience is also a critical part of a successful social media marketing strategy. These insights can be derived through machine learning (ML) processes such as Sprout’s social listening solution, which uses natural language processing (NLP) to get the voice of the customers.
Writing
Social media managers do a lot of copywriting. Each social network requires a different style of writing. For example, Facebook can be more light and fun while LinkedIn requires a more professional tone. A social media manager must be adept at writing all sorts of content across various social media platforms that is quickly understood by your audience and promotes a positive sentiment.
Customer Service
Research proves that about half of consumers engage with brands on social media due to customer care concerns. This engagement differs on various platforms. As social media offers the quickest and easiest way to get a response from a brand, social media managers are required to be vigilant across multiple social media channels.
Project management
Project management is one of the crucial Social Media Marketing Skills. Social media managers are the leaders of a social media team, it’s crucial to understand how to oversee marketing campaigns. Your leadership abilities can help you oversee your team’s work, delegate tasks, and communicate the goals of your project.
It’s also beneficial to be responsive to sudden changes and meet the deadlines within a campaign. As a social media manager, you must be able to create social media calendars to plan posts and stay on track.
SEO Knowledge
Search Engine Optimization (SEO) has become an integral part of social media and content marketing. Social media managers must have prior knowledge of SEO because SEO-optimized content can have a great impact on how your posts perform on social media.
When you embrace SEO as part of your content marketing and social media strategy, you can attract a larger audience with similar interests, leading to more potential customers.
Data Analytics
If you’re putting effort and time into driving engagement and awareness through social media platforms, it’s critical to know if what you’re doing is working! That’s where the role of data comes in.
Analyzing data is one of the most demanding Social Media Strategy Skills as it will help you to draw insights on each platform and the content you’re sharing. Skillful social media managers regularly look at the data and apply the insights gained in their marketing strategies to accomplish desired goals.
You can make this impact even more significant when your metrics include AI-enabled qualitative and quantitative data derived through social listening, such as sentiment mining of posts and comments.
It gives you an accurate picture of your engagement levels and tangible customer experience (CX) data to share with cross-functional collaborators and stakeholders.
Understanding Behavior Psychology
Understanding human psychology is crucial for social media managers to better understand the type of content that your target audience wants to see and will perform the best for them.
Budgeting
Social media managers are typically given a fixed budget to manage social media campaigns. Digital Marketers claim that they waste 26% of the marketing budget on ineffective strategies.
Therefore, strong budgeting skills and the ability to optimize and analyze social strategies is a must-have skills for social media managers. They must learn how to create effective marketing strategies on a budget and optimize their expenditures to ensure well-executed campaigns within the budget.
Conclusion
In conclusion, social media management is a career path of lifelong learning, whether you’re already a pro or it’s your first social media manager role.
Continuing to improve your social media skills will benefit you at every phase of your career. Learning and becoming an expert in the role of a social media manager requires time and consistent effort.
However, if you want to get complete social media management solutions under one roof, Hireadev can help.
We have the best social media team who are great strategists and data analysts capable of researching and connecting with your audience. So, what are you waiting for? Reach out to us for more information and get ready to take your brand to new heights of success.
