The rebranding is chiefly to focus on building the “metaverse”. Also, which is claimed to be the future of internet and social networking.
Facebook has changed its name to Meta to shift from a social network to a new computing platform incorporating virtual reality. Facebook’s Chief Executive Officer, Mark Zuckerberg, announced Facebook rebranding on October 28. The thumbs-up logo was changed to a new logo outside the company’s headquarters. The rebranding is chiefly to focus on building the “metaverse”. Also, which is claimed to be the future of internet and social networking.
Zuckerberg explained this change in the following lines: “Right now, our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future. Over time, I hope that we are seen as a metaverse company, and I want to anchor our work and identity on what we’re building toward.”
It is to note that this rebranding means the change of the company’s name from Facebook to Meta. Facebook, Instagram, and WhatsApp will keep their names while Facebook’s Oculus Quest will be rebranded as the Meta Quest. Many people are considering the Facebook rebranding similar to Google’s rebranding to “Alphabet” in 2015.
Metaverse: The Concept behind Meta
“From now on, we’re going to be the metaverse first. Not Facebook first,” Zuckerberg said at Connect conference on October 28. This annual event focused on virtual and augmented reality. But what is metaverse? And how it seems to inspire the Facebook rebranding?
Coming from a two decades old dystopian novel, Snow Crash, “metaverse” is an idea of fiction in which people would connect with each other and share their experiences in a virtual world. But now it seems that this fictional notion is going to come to life! In the modern times, technological advancements, such as extended reality (augmented and virtual reality) can actually make it possible!
In metaverse, the concept behind Meta, people will be able to meet one another. Also, communicate in a 3-D virtual environment with virtual reality from any part of the world. While announcing the rebranding of Facebook, the company’s CEO described the future with metaverse in following words, “In this future, you will be able to teleport instantly as a hologram to be at the office without a commute, at a concert with friends, or in your parents’ living room to catch up.”
Metaverse at present: What are the Challenges?
Although the metaverse seems an attractive idea, it is still far from reality. The major reason for that are the hindrances in the widespread global adoption of virtual reality.
For the metaverse to make an impression in reality, it is essential that first the extended reality becomes more accessible, handy, and cheaper.
Considering all that, you can say that the metaverse practically does not exist in the present world. While metaverse as a reality seems quite far away, Meta announced a few product updates in a bid to advance their goal.
Why is Facebook Rebranding Happening?
With the news of Facebook Rebranding, many people across the world are speculating as to why this is happening. Especially when the company had been suffering a serious blow on its reputation. Critics are regarding the company’s rebranding as an attempt to divert attention from the recent allegations of spreading harm and toxicity.
Furthermore, since it is pretty evident that metaverse does not practically exist. Many people are wondering what was the need of rebranding. Also, considering the failure of other tech giants in terms of rebranding, people are not sure what may happen with the Facebook rebranding.
If Meta succeeds in its goals, then it might be able to carve a new technological future. Facebook rebranding is pointing towards the future with extended reality. Which still has to come a long way before it becomes impactful. To see what the future brings, all we can do is to wait and see!
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