Marketing is one of the most crucial requirements for a successful business. It helps create brand awareness, generate sales leads, and communicate your value proposition to your target market.
Outsourcing your marketing needs can be a powerful tool to free up resources and time to turn your focus to the core business services, thus, promoting business growth.
Small businesses usually take a hands-on approach to marketing efforts, due to limited budget. However, as a business scale, it becomes critical to rely on digital marketing experts who can save you energy and time to focus on running your business, thus improving your business ROI.
If you are looking to outsource marketing, you have a decision to make: Should you go with a digital marketing agency or hire a dedicated digital marketing expert, this blog is for you.
In this blog, we will explore how Hiring a Dedicated Marketer or Consultative Digital Marketing Agency can improve your business’s bottom line. Moreover, we will walk through the advantages and disadvantages of each approach so that you can make an informed decision for your business.
Let’s get started!
Who is a digital marketer?
A digital marketer is a person who uses digital technologies to enhance brand awareness, drive traffic, promote products or services, and generate sales via marketing efforts.
When you hire a digital marketing expert you get general expertise in almost all areas of marketing but they may also specialize in a specific area of marketing, like AI integrations, SEO, or social media.
Hiring solo marketers is a popular choice in most cases because of their highly specialized skills. However, it comes with its pros and cons. Let’s have a look at them;
What are the disadvantages & advantages to hire digital marketing experts?
Advantages
- Specialized marketing expertise
- Lower cost
- Support for the existing/in-house marketing team
Disadvantages
- Cannot handle all marketing needs
- May have longer turnaround for larger projects
What is a digital marketing agency?
A digital marketing agency refers to a team of marketing professionals, each having a focused area of expertise, that collaborate or work together as a team to provide a complete marketing program. An agency offers you a team to handle the development and execution of your business’s marketing strategy, including SEO, content marketing creation, and social media, and keep pace with constantly changing methods, trends, and digital tools.
What are the disadvantages & advantages of hiring a digital marketing agency?
Advantages
- Can adapt to changing tools and marketing methods
- Team of experts in different niches
- Can take an entire marketing function or multiple tasks
Disadvantages
- Less attention, since they take on multiple projects at a time
- Higher cost
When to hire a digital marketer?
Hire a solo digital marketer when you have smaller one-off projects, a limited budget, or need a specific skill set. Below we have discussed in detail the scenarios in which hiring a solo digital marketer can help:
When you have a specialized marketing project
Solo digital marketers can be generalists but often have niche-specific skill sets or expertise, like social media strategy, content marketing, or graphic design. So if you want somebody for a specific or targeted marketing project that requires more bandwidth and exclusiveness, a digital marketer is a great option to go with.
When you need to keep costs down
When you are working with a limited budget, a solo digital marketer offers an affordable way to help you strategize, prioritize, and tackle the most critical marketing tasks.
When you need support for your in-house team
Hiring a solo digital marketing expert to support your in-house marketing team for a specific project can be a massive boon to your business’s marketing efforts. Whether it’s about training employees, developing a strategy, or establishing improved practices with new software, a solo digital marketer can give you the best bang for your buck.
When you need one-off marketing solutions
Solo digital marketers can do long-term projects but often prefer to work on specialized projects. So, if you have narrow scope or one-time projects, a solo digital marketer can be a good fit as they can provide excellent work relatively quickly than an agency.
When to hire a digital marketing agency?
If you want to outsource your entire marketing program or want a long-term relationship, hiring a digital marketing agency can be a perfect choice. Below we have discussed some scenarios in which hiring a digital marketing agency can be beneficial:
When you have complex projects
Whether you need to seek help with specific tasks like social media, SEO-optimized content, and graphic design, or develop a marketing strategy according to your business requirements, target audience, and competitors, a marketing agency can create and implement a cohesive digital marketing campaign across multiple channels for your business.
When you have a larger budget
If you have a larger budget, it’s always better to work with a digital marketing agency because they may cost more upfront but will also deliver or provide cohesive marketing support and better performance over the long run. Rather than hiring an expert in one specific niche, an agency can offer a larger marketing team with experts from different niches to support your success.
When you have ongoing work
A marketing agency can handle your ongoing project demands such as managing your social media accounts, writing and publishing your blog posts, and creating content for your social media channels every week to keep your customers engaged and brand voice consistent.
Conclusion
In conclusion, the selection of an agency or an expert depends on your choice, budget, needs, and goals. Digital Marketing has become a significant part of business strategies as they help in the development and growth of the business by leveraging innovative technologies and tools.
With a professional digital marketing agency or online marketing experts taking care of your business’s marketing or promotion, you can focus on your products and services and how to serve customers better.
So, what is the wait for? If you want to take your business to another level, hire your marketing experts from Hireadev. Contact us for more information!
