If you want to grow your business and reach your target or potential customers online digital marketing is your key to success. However, it may be challenging for small businesses to hire a digital marketer or agency.
But, little do they know this is a smart investment to make their small business big. However, the cost hire an online internet marketer can vary due to a lot of factors.
If you are skeptical about hiring a digital marketer, this blog is for you. In this blog, we have highlighted the factors that influence the cost to hire an online Internet marketer or agency.
So, let’s get started!
Factors that influence the cost to hire online marketing experts
Various factors can influence the pricing of digital marketing services, including:
The agency’s experience
It is better to partner with an experienced digital marketing agency because an agency’s experience demonstrates its ability to achieve client goals and knowledge of digital marketing.
Due to the value of their experience and expertise, companies with years of experience often charge more for their services, which makes sense. That experience has a direct impact on your marketing strategies and results. Therefore, in most cases, an experienced digital marketing company is worth the investment.
Your company’s size
The size of your company also has a significant influence on your digital marketing pricing. If you’re a small-to-midsized business (SMB), your digital marketing costs will be less as compared to an international corporation.
Moreover, the size of your business also influences the decision that what type of professional marketing agency you partner with. Their prices and the scale of their services often reflect their target audience, which means you’d not hire digital marketing experts or partner with a marketing agency that serves the world’s biggest brands.
For an effective Internet marketing strategy for your business, it’s beneficial to partner with a marketing agency that focuses on your business-specific needs. Hireadev, for example, offers tons of strategies when it comes to driving digital marketing campaigns for mid-sized businesses.
The strategy’s complexity
The budget of digital marketing influences how complex marketing strategies can become. For instance, if you’re investing a significant amount to run an aggressive PPC campaign, digital marketing costs would be higher.
Because it will require a bigger budget and more work from your digital marketing team. In short, you will be paying more to let people buy more.
The same concept applies to an integrated set of digital marketing strategies. For example, if you invested in PPC, as well as email marketing and content marketing, the cost of digital marketing would be higher due to the number of services.
The agency’s services
The array of services in digital marketing can also influence digital marketing prices. An agency that offers complete digital marketing services has higher rates than agencies that specialize in only one or two services. Moreover, in most cases companies that offer full-service offer perks to compensate for higher rates.
By partnering with a full-service digital marketing agency like Hireadev, for example, you can be assured that they will take care of all your digital marketing needs. It saves the hassle and time of working with multiple agencies that vary in their deliverables and processes.
Your company’s timeline
Some digital marketing strategies, like SEO, have inflexible timelines while a web design or web redesign is a service that a digital marketing agency could deliver faster.
When it comes to expedited or rapid services, the prices vary. Some charge an hourly or flat fee for their services. Others, base their digital marketing costs on the turnaround time a company may desire or require.
The agency’s benefits
It is critical to consider the unique selling points (USPs) of each company because it can impact your experience as a client if not your online marketing costs.
For example, you want to partner with a trusted and experienced agency that provides tangible and real results to its clients. That kind of partnership offers assurance to your company and team decision-makers that your marketing strategy will reach your objectives and goals.
At hireadev, we see our client’s success as our success, which is why we measure our performance by our client’s satisfaction and results.
3 Digital Marketing Pricing Models
Most agencies, freelancers, or digital marketing consultants use one of the following pricing models:
As the name of the pricing model defines, in this case, you have to pay a monthly fee to retain your service provider whether it’s an agency or a freelance digital marketer. However, every company or individual can have different monthly charges depending on their expertise, experience, and the number of services they offer. Typically, a monthly plan costs around $2500 to $12,000 per month.
With the hourly digital marketing pricing model, you pay an hourly fee to the agency you have partnered with. In most cases, freelancers or consultants charge an hourly fee, though some companies also charge an hourly rate for requests outside the service agreement. Hourly digital marketing rates can range from $50 to $500 or more per hour.
In the case of a project-based pricing model, you pay a flat rate to complete a project, like launching and developing a marketing campaign. Both agencies and consultants offer project-based initiatives.
It typically costs between $1000 to $7500 per project.
However, keep in mind that the prices may vary depending on several unique to your business, especially when you are opting for hourly-based or project-based work.
In conclusion, if you want to take your business to the next level, hire digital marketing experts from Hireadev. We at hireadev, match your unique business needs by offering an array of digital marketing services, including email marketing, PPC campaigns, social media marketing, content marketing, and more.
The best part is that we tailor our digital marketing services according to your business needs to provide you with the best ROI. With our hands-on experts, we will build a digital marketing strategy to help you achieve those hard-to-reach goals and maximize your online presence to keep your business prominent in a competitive market.
So, what are waiting for? Hire a dedicated digital marketing expert from Hireadev and get your hands on smarter approaches and bigger returns.