The digital industry is an ever-changing and dynamic industry. This evolving nature of the digital industry makes it difficult for companies to navigate digital marketers that are skilled to meet the ever-changing demands of Google algorithms. From mastering SEO and content writing to understanding and using the best data analytics tools, there can be a lot that comes under the responsibilities of a digital marketer.
Talent and Technology are the two driving factors in the digital marketing industry and there is high global demand for marketers with agile digital skills. If you want to hire the best digital marketing experts for your company, you need to focus your attention on the ever-changing upgrades and updates in the world of digital marketing.
In short, if you’re a digital nomad or an agency looking to hire a dedicated digital marketing expert, this blog is for you.
We have highlighted nine niche skills that you need to look for when hiring a digital marketing expert for your business. These skills are crucial to keep you relevant in the ever-changing digital industry.
1. Writing & Editing
Content writing and editing are one of the most basic but crucial skill sets to have in a digital marketer. It has been a very useful tool in helping brands to build a strong web presence. Moreover, it also helps their potential customers find them online. So, if you hire a digital marketer who knows how to write a great blog post that can bring traffic to your website, you can do wonders.
2. Social Media Marketing
Marketing through social platforms is another invaluable skill set in a digital marketing toolbox. Social media marketing is much more than just posting content consistently on all social platforms. The relevancy and quality of the content, and engagement with the audience are three crucial factors that every digital marketer needs to understand to create an effective social media strategy.
Moreover, the digital marketer you are planning to hire should know how to generate user engagement on your content, copywrite, create visuals, build ads, and analyze reach.
Each social media platform has its algorithm so the digital marketer must understand the content demands of each platform to use them in the best way possible for generating leads. Moreover, proper knowledge of tools such as boosted posts, hashtags, and influencer content can help you establish your brand presence on Social Media.
3. SEO
Organic search results are generally more trusted by the audience and are more likely to be clicked than paid search results, so a digital marketer must understand and utilize search engine optimization (SEO).
The white hat SEO tactics include guest blogging, content marketing, and link building through high-quality content and social media marketing. But, digital marketers should also know technical SEO tactics such as fixing broken links, identifying and removing redundant content from websites, increasing page speed, and making your website responsive.
4. Design
Visuals are the driving factor of digital marketing today. Content on social media platforms performs better when accompanied by interesting and appealing product images. Therefore, it is critical for digital marketers, to create visuals with interesting details.
An email banner, a banner ad, a logo, or social media post image in Photoshop, is all you need to get your digital campaign launched and if you a hire digital marketing expert who can do all of this, it can save you a lot of money and time.
5. Social Paid Advertising
The best way to ensure your content gets distributed and reaches new people on social media sites is to use social paid advertising. The digital marketer must understand how to write an effective ad copy (length and variations) and follow best image practices for each social media site. This way you can analyze and monitor bids to optimize your ads.
6. Email Marketing & Newsletters
Newsletters and email marketing is still an effective way to reach potential customers. Moreover, it is a great way to reconnect with lost customers and expand your audience re-targeting list for paid social ads.
7. Influencer Marketing
Connecting with online influencers to co-create content and raise brand awareness can make your brand popular among the audience. Understanding how to connect with influencers is also a critical digital marketing skill and can result in many benefits. If a marketer knows how to use tools like Traackr to find influencers online, you’ll be ahead of the game and save time.
8. Google Adwords & PPC
You can drastically expand your reach and generate high revenue and brand awareness through PPC or pay-per-click advertising. Having a digital marketer on your team who can think strategically and scientifically and create reports on campaigns using Google Analytics and Google Adwords is a win-win.
9. WordPress
Twenty-five percent of all sites across the web are WordPress sites. So, a digital marketer should understand WordPress, its features, and its plugins.
Conclusion
In conclusion, digital marketing is a mix of analytical (paid ads, Google Analytics, marketing automation) and creative (writing and design) skills. To truly enjoy the results of successful digital marketing, you need to hire an internet marketing specialist who can bring both science and art to your work and know how to juggle between these significant skill sets.
If you are new to digital marketing and think that you might not do justice in hiring the best possible talent for your business, you can outsource a digital marketer from any trustworthy agency like Hireadev. So, what is the wait for? Hire the best digital marketing expert to upscale your business.
